Data protection

In the following, we inform you about the type, scope and purpose of the processing of personal data by our company in accordance with the legal requirements of data protection law (in particular according to BDSG nF and the European data protection basic regulation ‘DS-GVO’). This privacy policy also applies to our websites and social media profiles. With regard to the definition of terms such as “personal data” or “processing”, we refer to Art. 4 DS-GVO.

Name and contact details of the person responsible

Our responsible person (hereinafter “responsible person”) within the meaning of Art. 4 no. 7 GDPR is:

Jan Haeusler
Limmerstr. 23
30451 Hanover
Managing Director: Jan Haeusler Email address: contact@fjord-media.com

Data protection officer

contact@fjord-media.com

Types of data, purposes of processing and categories of data subjects

Below we inform you about the type, scope and purpose of the collection, processing and use of personal data.

1. Types of data we process

Usage data (access times, websites visited, etc.), inventory data (name, address, etc.), contact data (telephone number, email, fax, etc.), content data (text entries, videos, photos, etc.), communication data (IP address, etc. ),

2. Purposes of processing according to Art. 13 Para. 1 c) GDPR

Optimizing the website technically and economically, enabling easy access to the website, fulfilling legal retention requirements, optimizing and statistically evaluating our services, supporting the commercial use of the website, improving the user experience, making the website user-friendly, economic operation of advertising and the website, marketing/sales/advertising, creation of statistics, avoidance of SPAM and abuse, customer service and customer care, handling contact requests, providing websites with functions and content, security measures, uninterrupted, secure operation of our website,

3. Categories of data subjects according to Art. 13 Para. 1 e) GDPR

Visitors/users of the website, customers, prospects, applicants, employees, employees of customers or suppliers,

The persons concerned are referred to collectively as “users”.

Legal bases for the processing of personal data

In the following we inform you about the legal basis for the processing of personal data:

1. If we have obtained your consent to the processing of personal data, Article 6 Paragraph 1 Sentence 1 lit. a) GDPR is the legal basis.

2. If the processing is necessary to fulfill a contract or to carry out pre-contractual measures, which are carried out at your request, Article 6 (1) sentence 1 lit. b) GDPR applies

legal basis.

3. Is the processing necessary for compliance with a legal obligation to which we are subject (e.g

   statutory retention requirements), Art. 6 Para. 1 S. 1 lit. c) GDPR is the legal basis.

4. Is the processing necessary to protect the vital interests of the data subject or a

   to protect another natural person, Art. 6 (1) sentence 1 lit. d) GDPR is the legal basis.

5. Is the processing necessary to safeguard our or the legitimate interests of a third party?

   and your interests or fundamental rights and freedoms do not prevail in this regard, Art. 6 (1) sentence 1 lit. f) GDPR is the legal basis.

Disclosure of personal data to third parties and processors

In principle, we do not pass on any data to third parties without your consent. If this is the case, then the data will be passed on on the basis of the aforementioned legal bases, e.g. when data is passed on to online payment providers to fulfill a contract or due to a court order or due to a legal obligation to release the data for the purpose of criminal prosecution or to avert danger or to enforce intellectual property rights.

We also use contract processors (external service providers, e.g. for web hosting of our websites and databases) to process your data. If data is passed on to the processors as part of an agreement on order processing, this is always done in accordance with Art. 28 DS-GVO. We carefully select our processors, check them regularly and have been granted the right to issue instructions regarding the data. In addition, the processors must have taken appropriate technical and organizational measures and comply with the data protection regulations in accordance with BDSG nF and DS-GVO

Data transfer to third countries

The adoption of the European General Data Protection Regulation (GDPR) created a uniform basis for data protection in Europe. Your data will therefore be processed primarily by companies for which the GDPR applies. Should the processing take place by third-party services outside the European Union or the European Economic Area, they must meet the special requirements of Art. 44 et seq. GDPR. This means that the processing takes place on the basis of special guarantees, such as the determination of a level of data protection officially recognized by the EU Commission or compliance with officially recognized special contractual obligations, the so-called “standard contractual clauses”.

Insofar as we obtain your express consent to the transfer of data to the USA due to the ineffectiveness of the so-called “Privacy Shield” pursuant to Article 49 Paragraph 1 Clause 1 Letter a) GDPR, we point out the risk of secret access in this respect by US authorities and the use of the data for surveillance purposes, possibly without legal remedies for EU citizens.

Deletion of data and storage period

Unless expressly stated in this data protection declaration, your personal data will be deleted or blocked as soon as you revoke your consent to processing or the purpose for storage no longer applies or the data are no longer required for the purpose, unless their further Storage is necessary for evidence purposes or there are legal storage obligations. This includes, for example, commercial law retention requirements for business letters in accordance with Section 257 (1) HGB (6 years) and tax retention requirements for receipts in accordance with Section 147 (1) AO (10 years). If the prescribed retention period expires, your data will be blocked or deleted,

Existence of automated decision-making

We do not use automated decision-making or profiling.

Provision of our website and creation of log files

1. If you only use our website for informational purposes (i.e. no registration and no other transmission of information), we only collect the personal data that your browser transmits to our server. If you want to view our website, collect

we collect the following data:
• IP address;
• User’s internet service provider;
• date and time of retrieval;
• browser type;
• language and browser version;
• Content of the call;
• time zone;
• Access Status/HTTP Status Code;
• amount of data;
• websites from which the request comes;
• Operating system.
A storage of this data together with other personal data of yours does not take place.

2. This data serves the purpose of providing you with functions and content of our website in a user-friendly, functional and secure manner, as well as optimizing and statistically evaluating them.

3. The legal basis for this is our legitimate interest in data processing in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR, which also lies in the above purposes.

4. For security reasons, we store this data in server log files for a storage period of days. After this period, they are automatically deleted, unless we need to keep them for evidence purposes in the event of attacks on the server infrastructure or other violations of the law.

cookies

1. We use so-called cookies when you visit our website. Cookies are small text files that your Internet browser stores and saves on your computer. When you visit our website again, these cookies provide information to automatically recognize you. The cookies also include the so-called “user IDs”, where user information is stored using pseudonymised profiles. When you visit our website, we inform you about the use of cookies for the aforementioned purposes and how you can object to them or prevent their storage (“opt-out”) by means of a reference to our data protection declaration.

The following types of cookies are distinguished:

• Necessary, essential cookies: Essential cookies are cookies that are absolutely necessary for the operation of the website in order to save certain functions of the website such as logins, shopping cart or user entries, e.g. regarding the language of the website.

• Session cookies: Session cookies are required to recognize repeated use of an offer by the same user (e.g. if you have logged in to determine your login status). When you visit our site again, these cookies provide information to automatically recognize you. The information obtained in this way is used to optimize our offers and to enable you to access our site more easily. If you close the browser or log out, the session cookies will be deleted.

• Persistent cookies: These cookies remain stored even after the browser is closed. They are used to store the login, to measure the reach and for marketing purposes. These are automatically deleted after a specified period of time, which can vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.

• Third-party cookies (third-party cookies, in particular from advertisers): You can configure your browser settings according to your wishes and z. B. Decline to accept third-party cookies or all cookies. However, we would like to point out that you may then not be able to use all the functions of this website. Read more about these cookies in the respective data protection declarations of the third-party providers.

2. Data categories: user data, cookie, user ID (incl. the pages visited, device information, access times and IP addresses).

3. Purposes of processing: The information obtained in this way is used to optimize our web offerings technically and economically and to enable you to access our website more easily and securely.

4. Legal basis: If we process your personal data with the help of cookies on the basis of your consent (“opt-in”), then Article 6 Paragraph 1 Sentence 1 lit. a) GDPR is the legal basis. Otherwise, we have a legitimate interest in the effective functionality, improvement and economic operation of the website, so that in this case Article 6 (1) sentence 1 lit. f) GDPR is the legal basis. The legal basis is also Article 6 Paragraph 1 Sentence 1 Letter b) GDPR if the cookies are set to initiate a contract, e.g. for orders.

5. Duration of storage/deletion: The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

   Cookies are otherwise stored on your computer and transmitted to our site. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.

   Here you can find information on how to delete cookies by browser:

   Chrome: https://support.google.com/chrome/answer/95647

   Safari: https://support.apple.com/de-at/guide/safari/sfri11471/mac

   Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen

   Internet Explorer: https://support.microsoft.com/de-at/help/17442/windows-internet-explorer-delete-manage-cookies

   Microsoft Edge: https://support.microsoft.com/de-at/help/4027947/windows-delete-cookies

6. Objection and “opt-out”: You can generally prevent the storage of cookies on your hard drive, regardless of your consent or legal permission, by selecting “do not accept cookies” in your browser settings. However, this can result in a functional restriction of our offers. You can opt out of the use of third-party cookies for advertising purposes via this American
   website (https://optout.aboutads.info) or this European
   website (http://www.youronlinechoices.com/de /preference management/) object.

Cookie Consent Solutions
Usercentrics Consent Management Platform

1. We have integrated the Usercentrics Consent Management Platform (service provider: Usercentrics GmbH, Rosental 4, 80331 Munich) as a consent management service on our website.

2. Categories of data and description of data processing: cookies, date and time of visit, device information, browser information, anonymized IP address, opt-in and opt-out data. This service enables us to obtain and document your consent to the storage of cookies. In addition, a cookie is stored in your browser in order to be able to assign your consent or its revocation. Below you will find more information in the data processor Usercentrics’ privacy policy: https://usercentrics.com/privacy-policy/

3. Purposes of data processing: compliance with legal obligations, consent storage.

4. Legal bases: The legal basis for the processing of personal data is our legitimate interest in the above purposes in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR and the fulfillment of legal obligations in accordance with Article 6 Paragraph 1 Clause. 1 lit. c) GDPR.

5. Duration of storage: Storage of the data until you delete the CMP cookie in your browser yourself or the purpose for storing the data no longer applies. The revocation receipt of a previously given consent will be kept for a period of three years. On the one hand, the storage is based on our accountability according to Art. 5 Para. 2 DSGVO. This obliges us to comply with the processing of personal data in accordance with the General Data Protection Regulation. On the other hand, the regular statute of limitations according to § 195 BGB is three years. This limitation period begins at the end of the year in which the claim arose (§ 199 BGB). Consequently, the three-year limitation period begins at the end of December 31. and ends three years later on December 31, midnight.

6. Data transmission/recipient category: CMP provider. We have therefore concluded a contract for order processing in accordance with Art. 28 DS-GVO with the data processor.

Borlabs Cookie

1. We have integrated the Borlabs Cookie Consent Plugin for WordPress (service provider: Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg) as a consent management service on our website.

2. Categories of data and description of data processing: cookies, date and time of visit, device information, browser information, anonymized IP address, opt-in and opt-out data. This service enables us to obtain and document your consent to the storage of cookies. In addition, a cookie is stored in your browser in order to be able to assign your consent or its revocation. Below you will find further information in Borlabs’ data protection declaration here: https://de.borlabs.io/kb/which-data-stores-borlabs-cookie/.

3. Purposes of data processing: compliance with legal obligations, consent storage.

4. Legal bases: The legal basis for the processing of personal data is our legitimate interest in the above purposes in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR and the fulfillment of legal obligations in accordance with Article 6 Paragraph 1 Clause. 1 lit. c) GDPR.

5. Duration of storage: Storage of the data until you delete the Borlabs cookie in your browser yourself or the purpose for storing the data no longer applies. The revocation receipt of a previously given consent will be kept for a period of three years. The storage is based on our accountability in accordance with Art. 5 Para. 2 DSGVO and the rule of limitation.

6. Data transmission/recipient category: the data will not be passed on to Borlabs.

Consent Manager Provider

1. We have integrated the Consent Manager Provider (CMP) (service provider: Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden, website: https://www.consentmanager.de) as a consent management service on our website.

2. Categories of data and description of data processing: cookies, date and time of visit, device information, browser information, anonymized IP address, opt-in and opt-out data. This service enables us to obtain and document your consent to the storage of cookies. In addition, a cookie is stored in your browser in order to be able to assign your consent or its revocation. Below you will find further information in the data protection declaration of the data processor CMP: https://www.consentmanager.de/privacy.php.

3. Purposes of data processing: compliance with legal obligations, consent storage.

4. Legal bases: The legal basis for the processing of personal data is our legitimate interest in the above purposes in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR and the fulfillment of legal obligations in accordance with Article 6 Paragraph 1 Clause. 1 lit. c) GDPR.

5. Duration of storage: Storage of the data until you delete the CMP cookie in your browser yourself or the purpose for storing the data no longer applies. The revocation receipt of a previously given consent will be kept for a period of three years. On the one hand, the storage is based on our accountability according to Art. 5 Para. 2 DSGVO.

6. Data transmission/recipient category: CMP providers in Europe. We have therefore concluded a contract for order processing in accordance with Art. 28 DS-GVO with the data processor.

Contact via contact form / e-mail / fax / post

1. When you contact us via the contact form, fax, post or e-mail, your details will be processed for the purpose of processing the contact request.

2. If you have given your consent, the legal basis for processing the data is Article 6 (1) sentence 1 lit. a) GDPR. The legal basis for the processing of data transmitted in the course of a contact request or email, letter or fax is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. The person responsible has a legitimate interest in the processing and storage

of the data in order to be able to answer user inquiries, to preserve evidence for reasons of liability and, if necessary, to be able to comply with legal storage obligations for business letters. If the contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) sentence 1 lit. b) GDPR.

3. We can store your details and contact request in our customer relationship management system (“CRM system”) or a comparable system.

4. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with you has ended. The conversation is over when it can be inferred from the circumstances that the facts in question have been finally clarified. We store inquiries from users who have an account or contract with us for a period of two years after the end of the contract. In the case of legal archiving obligations, the deletion takes place after their expiry: end of commercial law (6 years) and tax law (10 years) storage obligation.

5. You have the option at any time to revoke your consent to the processing of personal data in accordance with Article 6 Paragraph 1 Clause 1 Letter a) GDPR. If you contact us by email, you can object to the storage of your personal data at any time.

Contact by phone

1. When contacting us by telephone, your telephone number will be processed and temporarily stored or displayed in the RAM / cache of the telephone device / display to process the contact request and its processing. It is stored for liability and security reasons, in order to be able to provide evidence of the call, and for economic reasons, to enable a callback. In the case of unauthorized advertising calls, we block the phone numbers.

2. The legal basis for processing the telephone number is Article 6 Paragraph 1 Clause 1 Letter f) GDPR. If the contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR.

3. The device cache stores the calls for days and successively overwrites or deletes old data. When the device is disposed of, all data is deleted and the memory may be destroyed. Blocked telephone numbers are checked annually to determine whether blocking is necessary.

4. You can prevent the phone number from being displayed by calling with a suppressed phone number.

Google Adsense

1. We have integrated advertisements from the Google service “Adsense” (service provider: Google Ireland Limited, registration number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website. The advertisements are identified by the (i) note “Google Ads” in each advertisement.

2. Data categories and description of data processing: usage data/

communication data; When you visit our website, Google receives the information that you have accessed our website. To do this, Google places a web beacon or cookie on your computer. The data is also transferred to the USA and analyzed there. If you are logged in with a Google account, Adsense can assign the data to your account. If you do not want this, you must log out before visiting our website. But other information can also be used by Google for this purpose:

• the type of websites you visit and the mobile apps installed on your device; • Cookies in your browser and settings in your Google account;
• websites and apps you have visited;
• Your activities on other devices;

• previous interactions with Google ads or advertising services; • Your Google Account activity and information.

When you click on an Adsense ad, the IP of the user is processed by Google (usage data), whereby the processing is pseudonymised (so-called “advertising ID”) by shortening the IP by the last two digits. In the case of personalized advertising, Google does not link identifiers from cookies or similar technologies to special categories of personal data in accordance with Art. 9 GDPR, such as ethnic origin, religion, sexual orientation or health.

3. Purpose of the processing: We have activated the personalized ads in order to show you more interesting advertising, which supports the commercial use of our website, increases the value for us and improves the user experience for you. With the help of personalized advertising, we can reach users via Adsense based on their interests and demographic characteristics (e.g. “sports enthusiasts”). In addition, the processing is used for tracking, remarketing and conversion measurement as well as for financing our website.

4. Legal basis: If you have given your consent (“opt-in”) to the processing of your personal data using “Google Adsense with personalized ads”, then Article 6 Paragraph 1 Sentence 1 lit. a) GDPR is the legal basis. Otherwise, the legal basis for the processing of your data is Article 6 Paragraph 1 Clause 1 Letter f) GDPR due to our legitimate interests in the analysis, optimization and efficient economic operation of our advertising and website.

5. Data transmission/recipient category: Google Ireland, USA; This site has also enabled third-party Google AdSense ads. The aforementioned data can also be transferred to these third-party providers named “Certified External Vendors”
   at https://support.google.com/dfp_sb/answer/94149.

6. Duration of storage: The data is stored for up to 24 months after the last visit.

7. Objection and elimination options (“opt-out”): You can object to or prevent the installation of cookies by Google Adsense in various ways:

   • You can disable cookies in your browser by setting “do not accept cookies”, including third-party cookies;

   • You can deactivate the personal ads on Google directly on Google via the link https://adssettings.google.com, whereby this setting only lasts until you change your mind

delete cookies. Instructions for opting out of personalized advertising on mobile devices can be found here: https://support.google.com/adsense/troubleshooter/1631343;

• You can opt-out of personalized ads from third-party providers participating in the advertising self-regulation initiative “About Ads” via the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/ disable de/praferenzmanagement/, whereby this setting only lasts until you delete all your cookies;
• You can permanently disable cookies using a browser plug-in for Chrome, Firefox or Internet Explorer under the link https://support.google.com/ads/answer/7395996. This deactivation can result in you no longer being able to use all the functions of our website to their full extent.

8. In the privacy policy for Google advertising at https://policies.google.com/technologies/ads you will find more information on the use of Google cookies in ads and their advertising technologies, storage period, anonymization, location data, functionality and your rights.

Google AdWords with conversion tracking

1. We use the “Google Ads with conversion tracking” service (service provider: Google Ireland Limited, registration number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) to draw attention to our website on third-party websites by means of an advertisement.

2. Data categories and description of data processing: Usage data/communication data. If you click on one of our Google ads, a cookie will be stored in your browser, which is valid for about 30 days. If you then call up our website, we and Google can use the cookie to evaluate whether you have visited our website and which of our pages you have visited. Google creates statistics about this. The data is also transferred to the USA and analyzed there. If you are logged in with a Google account, AdWords can assign the data to your account. If you do not want this, you must log out before visiting our website.

3. Purpose of data processing: This conversion tracking serves the purpose of analysis/success measurement, optimization and the economic operation of our advertising and website.

4. Legal basis: If you have given your consent (“opt-in”) to the processing of your personal data using “Google Ads with conversion tracking”, then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis. Otherwise, the legal basis for the processing of your data is our legitimate interest in the analysis, optimization and efficient economic operation of our advertising and website in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR.

5. Data transmission/recipient category: Google Ireland.

6. Storage duration: up to 540 days.

7. Objection and removal options (“opt-out”): You can object to or prevent the installation of cookies by Google in various ways:

   • You can disable cookies in your browser by setting “do not accept cookies”, including third-party cookies;

• You can deactivate conversion tracking directly with Google via the link https://adssettings.google.com, whereby this setting only lasts until you delete your cookies.

• You can opt-out of personalized ads from third-party providers participating in the advertising self-regulation initiative “About Ads” via the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/ disable de/praferenzmanagement/, whereby this setting only lasts until you delete all your cookies;

• You can permanently disable cookies using a browser plug-in for Chrome, Firefox or Internet Explorer under the link https://support.google.com/ads/answer/7395996. This deactivation can result in you no longer being able to use all the functions of our website to their full extent.

8. For more information, see Google’s privacy policy at https://policies.google.com/privacy?hl=de&gl=de and https://services.google.com/sitestats/de.html.

Google AdWords Remarketing / “Similar Audiences”

1. We use the Google Analytics Remarketing/ “Similar Target Groups” application (service provider: Google Ireland Limited, Register No.: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) to draw attention to third-party websites and other internet offers by means of advertisements on our website make.

2. Data categories and description of data processing: Usage data/communication data. With the remarketing or “similar target groups” function in ads, we can reach you there if you have already visited our website and address you with a suitable message via ad. With remarketing, we can bring our previous visitors back to our website with a click. If you then call up other websites or internet offers, we and Google can use the cookie to evaluate whether you have already visited our website and whether you are also displaying our advertising there. Google creates statistics about this. The full scope of data processing is not known to us. The data is also transferred to the USA and analyzed there. According to Google, a combination of

3. Purpose of processing: This remarketing serves the purpose of analysis, optimization and the economic operation of our advertising and website.

4. Legal basis: If you have given your consent (“opt-in”) to the processing of your personal data using “Google Ads Remarketing / “Similar target groups”, then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis . Otherwise, the legal basis for the processing of your data is our legitimate interest in the analysis, optimization and efficient economic operation of our advertising and website in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR.

5. Data transmission/recipient category: Google Ireland.

6. Storage period: If you visit certain pages of ours, a cookie will be stored in your browser, which is valid for 30 days.

7. Objection and removal options (“opt-out”): You can object to or prevent the installation of cookies by Google in various ways:

   • You can disable cookies in your browser by setting “do not accept cookies”, including third-party cookies;

   • You can deactivate the personalized ads directly with Google via the link https://adssettings.google.com, whereby this setting only lasts until you delete your cookies.

   • You can opt-out of personalized ads from third-party providers participating in the advertising self-regulation initiative “About Ads” via the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/ Deactivate de/praferenzmanagement/, whereby this setting only lasts until you delete all your cookies;

   • You can permanently disable cookies using a browser plug-in for Chrome, Firefox or Internet Explorer under the link https://support.google.com/ads/answer/7395996. This deactivation can result in you no longer being able to use all the functions of our website to their full extent.

8. For more information, see Google’s privacy policy at https://policies.google.com/privacy?hl=de&gl=de.

Facebook Custom Audiences

1. On our website we use the remarketing function “Custom Audiences” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

2. Categories of data and description of data processing: IP address, cookie ID, localization information. If you visit the social network Facebook or other websites that use this remarketing function, your interest-based advertisements (“Facebook Ads”) can be displayed. We use the remarketing function to optimize and operate our website economically and to show you advertising that interests you and to make our website more user-friendly. When you visit our website, your browser establishes a connection to the Facebook servers. However, Facebook receives the information that you have accessed or clicked on a corresponding ad. If you are logged in to Facebook, Facebook can assign this information to your account.
   at https://www.facebook.com/policy.php. You can find specific information and details about the Facebook pixel and how it works in the Facebook help area: https://www.facebook.com/business/help/651294705016616.

3. Purpose of processing: Display of personalized advertising, measurement and evaluation of advertising, billing of advertising, analysis of viewing behavior.

4. Legal basis: If you have given your consent (“opt-in”) to the processing of your personal data by means of “Custom Audiences” from the third-party provider, then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in data processing in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR, which also lies in the above purposes.

5. Storage period: Facebook gives us access to it for 180 days.

6. Data transmission/recipient category: Facebook Ireland.

7. Possibility of objection (“opt-out”): The deactivation of the “Facebook Custom Audiences” function is possible for users who are not logged in here [__Enter Facebook Pixel Opt-Out Link of your website__] and for logged-in users under this link: https://
   www .facebook.com/settings/?tab=ads#.

Google Analytics

1. We have the website analysis tool “Google Analytics” (service provider: Google Ireland Limited,

   Registration No.: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website.

2. Data categories and description of data processing: user ID, IP address (anonymized). When you visit our website, Google places a cookie on your computer in order to be able to analyze your use of our website. We have activated the IP anonymization “anonymizeIP”, which means that the IP addresses are only processed further in abbreviated form. On this website, your IP address will therefore be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the person responsible. We have also activated the cross-device analysis of website visitors, which is carried out using a so-called user ID. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can find more information on data use by Google Analytics The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can find more information on data use by Google Analytics The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can find more information on data use by Google Analytics

   here: https://www.google.com/analytics/terms/de.html (Terms of Use of
   Analytics), https://support.google.com/analytics/answer/6004245?hl=de (Notes on data protection for Analytics ) and Google’s privacy policy https://policies.google.com/privacy.

3. Purpose of processing: The use of Google Analytics serves the purpose of analyzing, optimizing and improving our website.

4. Legal basis: If you have given your consent (“opt-in”) to the processing of your personal data by the third-party provider using “Google Analytics”, then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in the above purposes (the analysis, optimization and improvement of our website) in data processing in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR. In the case of services provided in connection with a contract, user behavior is tracked and analyzed in accordance with Article 6 (1) sentence 1 lit. b) GDPR in order to use the information obtained in this way to provide optimized services to fulfill the to be able to offer for the purpose of the contract.

5. Duration of storage: The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after months. Data that has reached the end of its retention period is automatically deleted once a month.

6. Data transmission/recipient category: Google, Ireland and USA. We also have with Google

an agreement on order processing according to Art. 28 DS-GVO.

7. Objection and elimination options (“opt-out”):
• You can generally prevent the storage of cookies on your hard drive by selecting “do not accept cookies” in your browser settings. However, this can result in a functional restriction of our offers. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http:
/ /tools.google.com/dlpage/gaoptout?hl=en

•As an alternative to the above browser plugin, you can prevent Google Analytics from collecting data by clicking [__please__insert your website’s analytics opt-out link
]. The click sets an “opt-out” cookie that prevents your data from being collected when you visit this website in the future. This cookie only applies to our website and your current browser and only lasts until you delete your cookies. In this case you would have to set the cookie again.

•You can deactivate the cross-device user analysis in your Google account under “My data > personal data”.

YouTube videos

1. We have integrated YouTube videos from youtube.com into our website using the embedded function so that they can be called up directly on our website. YouTube belongs to Google Ireland Limited, registration number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland.

2. Data category and description of data processing: usage data (e.g. website accessed, content and access times). We have integrated the videos in the so-called “extended data protection mode” without using cookies to record usage behavior in order to personalize video playback. Instead, the video recommendations are based on the currently playing video. Videos played in an embedded player in privacy-enhanced mode do not affect which videos are recommended to you on YouTube. When you start a video (click on the video), you consent to YouTube tracking the information that you have accessed the corresponding subpage or video on our website and using this data for advertising purposes.

3. Purpose of processing: Provision of a user-friendly offer, optimization and improvement of our content.

4. Legal basis: If you have given your consent (“opt-in”) for the processing of your personal data by the third-party provider using “etracker”, then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in data processing based on the above purposes in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR. In the case of services provided in connection with a contract, user behavior is tracked and analyzed in accordance with Article 6 (1) sentence 1 lit. b) GDPR in order to use the information obtained in this way to provide optimized services to fulfill the to be able to offer for the purpose of the contract.

5. Data transfer/recipient category: Third-party providers in the USA. The data obtained is transferred to the USA and stored there. This is also done without a user account with Google. If you are logged into your Google account, Google can assign the above data to your account. If you do not want this, you must log out of your Google account. Google creates user profiles from such data and uses this data for the purpose of advertising,

market research or optimization of its websites.

6. Duration of storage: Cookies up to 2 years or until the cookies are deleted by you as a user.

7. Objection: You have the right to object to the creation of user profiles by Google. Therefore, please contact Google directly via the data protection declaration below. You can make an opt-out objection regarding the advertising cookies here in your Google account:

   https://adssettings.google.com/authenticated.

8. You can find more information about the YouTube Terms of Use at https://www.youtube.com/t/terms and the Google Advertising Privacy Policy at https://policies.google.com/technologies/ads

9. Use of Google cookies and their advertising technologies, storage period, anonymization, location data, functionality and your rights. Google ‘s general privacy policy
   : https://policies.google.com/privacy.

Google ReCAPTCHA

1. We have integrated the anti-spam function “reCAPTCHA” from “Google” (provider: Google Ireland Limited, register number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website.

2. Data category and description of data processing: Usage data (e.g. website accessed, IP). By using “reCAPTCHA” in our forms, we can determine whether the input was made by a machine (robot) or a human. When using the service, your IP address and any other data required for this may be transmitted to a Google server in the USA.

3. Purpose of processing: avoidance of spam and abuse as well as our economic interest in optimizing our website.

4. Legal basis: If you have given your consent (“opt-in”) to the processing of your personal data by the third-party provider using “reCaptcha”, then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in data processing based on the above purposes in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR.

5. Data transfer/recipient category: Third-party providers in the USA.

6. Duration of storage: until the cookies are deleted by you as a user.

7. You can find more information about Google ReCAPTCHA
   at https://www.google.com/recaptcha/ and in Google’s data protection declaration at: https://policies.google.com/privacy.

Google Maps

1. We have maps from “Google Maps” (provider: Google Ireland Limited,

   Registration No.: 368047, Gordon House, Barrow Street, Dublin 4, Ireland).

2. Data category and description of data processing: usage data (e.g. IP, location, page accessed). With Google Maps, we can display the location of addresses and driving directions directly on our website in interactive maps and enable you to use this tool. When accessing our website, where Google Maps is integrated, a connection to the Google servers in the USA is established. Your IP and location can be transmitted to Google. In addition, Google receives the information that you have accessed the relevant page. This is also done without a user account with Google. If you are logged into your Google account, Google can assign the above data to your account. If you do not want this, you must log out of your Google account.

3. Purpose of processing: Provision of a user-friendly, economical and optimized website.

4. Legal basis: If you have given your consent (“opt-in”) to the processing of your personal data by the third-party provider using “Google Maps”, then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in data processing based on the above purposes in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR.

5. Data transfer/recipient category: Third-party providers in the USA.

6. Storage duration: Cookies up to 6 months or until you delete them. Otherwise as soon as they are no longer required for the processing purposes.

7. Possibility of objection and removal: You have the right to object to the creation of user profiles by Google. Therefore, please contact Google directly via the data protection declaration below. You can opt out of advertising cookies here in your Google account: https://adssettings.google.com/authenticated.

8. You can find the terms of use for Google Maps at https://www.google.com/intl/de_de/help/terms_maps.html and the data protection declaration for Google advertising at https://policies.google.com/technologies/ads Further information on the use of Google cookies and their advertising technologies, storage period, anonymization, location data, functionality and your rights. Google’s general privacy policy: https://policies.google.com/privacy.

Presence on social media

1. We maintain profiles or fan pages in social media. When you use and call up our profile in the respective network, the respective data protection notices and terms of use of the respective network apply.

2. Data categories and description of data processing: usage data, contact details,

Content data, inventory data. Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created on the basis of usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the user. For these purposes, cookies are usually stored on the users’ computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (in particular, if the users are members of the respective platforms and are logged in to them). For a detailed description of the respective forms of processing and the possibility of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks. Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us. For a detailed description of the respective forms of processing and the possibility of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks. Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us. For a detailed description of the respective forms of processing and the possibility of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks. Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

3. Purpose of processing: communication with users connected and registered on social networks; Information and advertising for our products, offers and services; Presentation and image cultivation; Evaluation and analysis of the users and content of our presence in social media.

4. Legal basis: The legal basis for the processing of personal data is our legitimate interest in the above purposes in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR. If you have given us or the person responsible for the social network consent to the processing of your personal data, the legal basis is Article 6 Paragraph 1 Clause 1 Letter a) in conjunction with Article 7 GDPR.

5. Data transmission/recipient category: social network.

6. The data protection notices, information options and objection options (opt-out) of the respective networks / service providers can be found here:

• Facebook – service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland); Website: www.facebook.com;
Data protection declaration: https://www.facebook.com/about/privacy/,
opt-out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com; Objection: https://www.facebook.com/help/contact/2061665240770586; Agreement on joint processing of personal data on Facebook pages (Art. 26 DS-GVO): https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com /legal/terms/information_about_page_insights_data.

• Instagram – service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) – data protection declaration/opt-out: https://help.instagram.com/519522125107875, objection: https://help .instagram.com/contact/186020218683230; Agreement on joint processing of personal data on Instagram pages (Art. 26 DS-GVO): https://www.facebook.com/legal/terms/page_controller_addendum.

• LinkedIn – Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland) – Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Cookie Policy and Opt-Out: https://www .linkedin.com/legal/cookie-policy

Social Media Plugins

1. We use social media plug-ins from social networks on our website. We use the so-called “two-click solution” Shariff from c’t or
   heise.de: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz -2467514.html; Service provider: Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hanover, Germany; Data protection declaration: https://www.heise.de/Datenschutzerklaerung-der-Heise-Medien-GmbH-Co-KG-4860.html.

2. Data category and description of data processing: usage data, content data, inventory data. When accessing our website, “Shariff” does not transmit any personal data to the third-party providers of the social plug-ins. Next to the logo or brand of the social network you will find a controller with which you can activate the plug-in with a click. This activation represents your consent in the form that the respective provider of the social network receives the information that you have accessed our website and that your personal data is transmitted to the provider of the plug-in and stored there. These are so-called third-party cookies. According to some providers, such as Facebook and XING, your IP will be anonymized immediately after it has been collected. The plug-in provider stores the data collected about the user as usage profiles. You can revoke your consent at any time by deactivating the controller.

3. Purpose of data processing: improvement and optimization of our website; Increasing our awareness via social networks; possibility of interaction with you and users with each other via social networks; Advertising, analysis and/or needs-based design of the website.

4. Legal basis: The legal basis for the processing of personal data is our legitimate interest in the above purposes in accordance with Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. If you have given us or the person responsible for the social network consent to the processing of your personal data, the legal basis is Article 6 Paragraph 1 Clause 1 Letter a) in conjunction with Article 7 GDPR. In the case of pre-contractual inquiries or when using your personal data to fulfill the contract, Article 6 Paragraph 1 Sentence 1 lit. b) GDPR is the legal basis.

5. Data transmission/recipient category: social network.

6. Social networks used and objection: With regard to the purpose and scope of data collection and processing, we refer to the respective data protection declarations of the social networks. You will also find information there on your rights and setting options for protecting your personal data. You have the right to object to the creation of these user profiles, whereby you can contact the respective plug-in provider directly to exercise these rights.

Facebook

1. We have plug-ins from the social network Facebook.com (registered office in the EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on our website as part of the so-called “two-click solution”. ‘ by Shariff. You can recognize this by the Facebook logo ‘f’ or the addition ‘Like’, ‘Like’ or ‘Share’.

2. As soon as you voluntarily activate the Facebook plug-in, a connection is established from your browser to the Facebook servers. Facebook receives the information, including your IP, that you have accessed our website and transmits this information to Facebook servers in the USA, where this information is stored. If you on Facebook

are logged into your account, Facebook can assign this information to your account. When using the functions of the plug-in, e.g. pressing the “Like” button, this information is also transmitted from your browser to the Facebook server in the USA and stored there and displayed in your Facebook profile and possibly with your friends .

3. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options for protecting your privacy can be found in Facebook’s data protection information
   : https://www.facebook.com/about/privacy/. Data collection from the “Like
   ” button: https://www.facebook.com/help/186325668085084. You can manage and object to your settings regarding the use of your profile data for advertising purposes on Facebook here: https://www.facebook.com/ads/preferences/.

4. If you log out of Facebook before visiting our website and delete your cookies, no data about your visit to our website will be assigned to your profile on Facebook when the plug-in is activated.

5. Agreement on joint processing of personal data on Facebook pages (Art. 26 DS-GVO): https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com /legal/terms/information_about_page_insights_data.

Instagram

1. We have integrated plug-ins from the social network Instagram (service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on our website as part of Shariff’s so-called “two-click solution”. You can recognize them by the Instagram logo in the form of a square camera.

2. If you deliberately activate the plug-in, a connection will be established from your browser to the Instagram servers. Instagram receives the information, including your IP address, that you have visited our site and transmits the information to Instagram servers in the USA, where this information is stored. If you are logged into your Instagram account, Instagram can assign this information to your account and you can click the Instagram button and thus share and save the content of our pages on your Instagram account and, if necessary, show it to your friends there. We have no knowledge of the exact content of the transmitted data, how it is used and how long it is stored by Instagram.

3. If you log out of Instagram before visiting our website and delete your cookies, no data about your visit to our website will be assigned to your profile on Instagram when the plug-in is activated.

4. You can find more information in Instagram’s privacy policy/opt-out at /opt-out: https://help.instagram.com/519522125107875, objection: https://help.instagram.com/contact/186020218683230; Agreement on joint processing of personal data on Instagram pages (Art. 26 DS-GVO): https://www.facebook.com/legal/terms/page_controller_addendum.

rights of the data subject

1. Objection or revocation against the processing of your data

Insofar as the processing is based on your consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a), Article 7 GDPR, you have the right to revoke your consent at any time. This does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

Insofar as we base the processing of your personal data on the balancing of interests in accordance with Article 6 (1) sentence 1 lit. f) GDPR, you can object to the processing. This is the case if the processing is not necessary in particular to fulfill a contract with you, which is shown by us in the following description of the functions. If you exercise such an objection, we ask that you explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and will either stop or adjust the data processing or show you our compelling legitimate reasons for continuing the processing.

You can object to the processing of your personal data for advertising and data analysis purposes at any time. You can exercise your right to object free of charge. You can inform us about your objection to advertising using the following contact details:

Jan Haeusler
Limmerstr. 23
30451 Hanover
Managing Director Jan Haeusler Email address: contact@fjord-media.com

2. Right to information
   You have the right to request confirmation from us as to whether personal data relating to you is being processed. If this is the case, you have a right to information about your personal data stored by us in accordance with Art. 15 DS-GVO. This includes, in particular, information about the purposes of processing, the category of personal data, the categories of recipients to whom your data was or will be disclosed, the planned storage period, the origin of your data, unless it was collected directly from you.

3. Right to rectification
   You have the right to have incorrect data corrected or correct data completed in accordance with Art. 16 GDPR.

4. Right to erasure
   You have the right to erasure of your data stored by us in accordance with Art. 17 DS-GVO, unless statutory or contractual retention periods or other statutory obligations or rights to further storage conflict with this.

5. Right to restriction
   You have the right to request a restriction in the processing of your personal data if one of the requirements in Article 18 (1) lit. a) to d) GDPR is met
   : contest the personal data concerned for a period that enables the person responsible to check the accuracy of the personal data;

   • the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;

• the person responsible no longer needs the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or

• if you have lodged an objection to the processing pursuant to Art. 21 Para. 1 DS-GVO and it is not yet certain whether the legitimate reasons of the person responsible outweigh your reasons.

6. Right to data portability
You have a right to data portability under Art. 20 GDPR, which means that you can receive the personal data we have stored about you in a structured, common and machine-readable format or request transmission to another person responsible can.

7. Right to lodge a complaint
You have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority, in particular in the Member State where you live, where you work or where the alleged violation took place.

data security

In order to protect all personal data that is transmitted to us and to ensure that we and our external service providers comply with the data protection regulations, we have taken appropriate technical and organizational security measures. Therefore, among other things, all data between your browser and our server is transmitted in encrypted form via a secure SSL connection.

Status: 06/18/2023